GoodCook – Cooking Up Sales
An Omnichannel Paid Media Strategy Built for the Way People Actually Shop
Behind the Work
GoodCook tapped Brilliant to grow awareness and drive sales for a mass-market brand whose products live in a very different buying moment than premium goods.
For an accessible brand like GoodCook, an $8 spatula or a $15 baking sheet is rarely a destination purchase. These are add-ons picked up during a routine grocery run or a mass-retail trip, which makes meeting shoppers across every touchpoint essential. We built an omnichannel paid media program spanning social, Google, and retail media through Walmart Connect and Target Roundel, designed to lift overall brand awareness while driving consideration and favorability for key products right where purchase decisions happen.
Services
- Performance Marketing
- Retail Program
- Paid Media
Driving Results
- $0.19 Average CPC
- 2.6% Average CTR
- 5:1 Omnichannel ROAS
- Activated Across Social, Google, and Retail Media
- Drove Awareness, Consideration, and Favorability for Key Products
