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Nex Playground – Hits Shelves & Flies Off Them

The Console That Gets Families Moving

Behind the Strategy

Nex Playground launched in retailers during the holiday season, we set out to make it the must-have family gift through paid influencer, earned media & influencers, and paid media.

We tapped into 23 top parent and family influencers, who showcased the system in action with their kids while highlighting the ease of purchasing in-store and online at favorite retailers. In addition, to amplify momentum, we hosted an immersive influencer and media event in New York, securing coverage from parenting, tech, and lifestyle outlets, alongside strategic product gifting.

The result: Nex Playground didn’t just hit shelves—it earned its place on holiday wishlists as the go-to gaming console for families.

Services

  • Earned Media
  • Earned Influencer
  • Paid Influencer
  • Paid Media

We Drove Results

  • Multiple Retail Sellouts Achieved
  • Crystal-Clear Messaging Across All Content
  • Media Drove Standout Organic Results
  • Brand Awareness Elevated Across the Category
  • Widespread Lifestyle Media Coverage Earned