GoodCook – Cooking Up Integrated Impact
Every Channel, Brilliantly in Sync.
Behind the Work
GoodCook partnered with Brilliant to craft a fully integrated marketing plan designed to maximize awareness, launch new products, and drive retail sales.
Through a strategic mix of earned media, influencers, paid media, paid influencer activations, and organic social, we built a seamless approach where every channel worked together to elevate the brand.
By activating programming at key moments throughout the year, we ensured a measurable brand lift—proving that when every ingredient works in harmony, the recipe for success is unstoppable.
Services
- Earned Influencer
- Earned Media
- Social Media
- Paid Influencer
- Paid Media
Driving Results
- Authentic Content Producing over 3.5B Impressions
- Brand Stories Amplified Through Earned Media
- Paid Media Delivered Measurable Brand Lift
- Sales Powered by Paid Influencer Programs
- A Strong, Consistent Brand Voice via Organic Social
