Storkcraft – Turning Cribs to Chic
Luxury Nursery Furniture, Brilliantly in the Media Spotlight.
Behind the Strategy
Storkcraft tapped Brilliant to elevate awareness for both its brand and its luxury nursery and youth bedroom furniture.
From launching new categories to spotlighting fresh products within existing lines, we made sure Storkcraft earned its place on every must-have list.
Through strategic editor outreach, Storkcraft appeared everywhere—from best cribs roundups to gifts for chic moms. We expanded visibility beyond parenting press into fashion, home décor, and lifestyle verticals, while influencer gifting ensured the products landed in the right hands—and homes.
Services
- Media Relations
- Influencer Relations
Driving Results
- Top Tier Placements in National Outlets
- Share of Voice Exceeded Expectations
- Media Coverage Strengthened Client Retailer Relationships
- High Quantity of Coverage in Six Months
- Creative & High Quality Organic Influencer Coverage
