Lansinoh – Where Motherhood Meets the Spotlight
Making Motherhood Brilliant in Every Capacity.
Behind the Strategy
Looking for fresh ideas, Brilliant amplified Lansinoh's brand visibility through an integrated mix of earned media, influencer relations, campaign activations and celebrity gifting.
We kept a constant drumbeat of momentum with coverage spanning national & regional media mentions with support from nano, micro, and macro influencers on the social side.
To fuel further awareness, launched the Sponsorship of Motherhood campaign as a large-scale activation. Strategic influencer mailers generated authentic, organic coverage, while celebrity gifting paid off in a major way—culminating in Kylie Jenner posting an organic TikTok video that spotlighted Lanolin in the beauty category and exceeded every KPI.
Services
- Media Relations
- Influencer Relations
- Celebrity Seeding
Earned Results
- Launched “Sponsorship of Motherhood” contest campaign with Adeline Gray tied to the Olympics with 10 Billboards
- The Campaign saw 650+ Content Submissions and 4.5M Impressions Nationwide
- Lansinoh Earned Standout Coverage, Breaking Into Beauty with Authentic Voices and Cultural Credibility
