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United Parks & Resorts – Cross-Country Influencer Experience

An Influencer Experience That Turned Park Buzz Into Annual Pass Sales

Behind the Strategy

United Parks & Resorts tapped Brilliant to drive annual pass sales by putting its parks in front of millions through the voices their audiences trust most.

We secured 32 influencers for a multi-day, cross-country journey spanning three parks, designed so the trip itself became the content. To make it unforgettable, we chartered a private plane and a party bus, turning every leg of travel into a reason to post. The experience landed so well that talent kept creating long after their contracted deliverables were met, extending reach far beyond the original scope and driving millions in pass revenue.

Services

  • Paid Influencer
  • Earned Influencer
  • Events & Activations

Driving Results

  • 14M+ Impressions Driven by Influencers
  • 32 Influencers Activated Across Three Parks
  • 526+ Pieces of Content Created
  • Organic Posting Continued Well Beyond Contracted Deliverables
  • Drove Millions in Annual Pass Revenue