HydraLyte – Steals the Spotlight from Miami to Manhattan
Hydrating the Culture: From Miami to Times Square
Behind the Launch
Services
- Paid Influencer
- Paid Media
HydraLyte set out to amplify its presence in the US and Canada with bold initiatives designed to drive awareness, consideration, and conversion.
To launch the Shay Mitchell x HydraLyte “Lemon Squeeze” flavor, we orchestrated a star-powered campaign that blended celebrity partnerships, media coverage, and earned influencer activations.
The journey began with an immersive influencer experience at Art Basel in Miami—complete with curated dinners, brunches, cocktail hours, yoga sessions, and more. To extend the momentum, we spotlighted those same partners on a Times Square billboard, turning authentic influencer content into iconic brand moments.
Driving Results
- Record-Breaking ROI Lift: Brand’s Most Successful Campaign Yet
- Crushed Every KPI—Campaign Outperformed Across the Board
- Cultivated Authentic Partnerships with Staying Power
- Global Influencer Marketing Awards Finalist in 2024
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