WonderFold – Hits the Road & the Spotlight
From State Fairs to Storefronts—Wagon-Thon Took the Brand Further.
Behind the Partnership
WonderFold set out to make a big splash with consumers and retail partners alike.
Brilliant hit the road with Wagon-Thon, a 3-month experiential truck tour that brought stroller wagons directly to families at state fairs, farmers markets, and retail events.The tour gave consumers hands-on time with the full product line, interactive games, and even on-site purchasing—building awareness, driving sales, and strengthening retailer relationships in one sweep.
To extend the excitement, an online pledge invited families nationwide to track how many miles they’d roll in their wagons all summer long, amplifying engagement and community connection.
Services
- Media Relations
- Influencer Relations
- Events & Activations
Driving Results
- Social Buzz Everywhere
- Full Product Line Spotlighted in People, Variety & More
- Celebrity Power Plays with A-Listers–Like the Kardashians
- Commanding Share of Voice Over Competitors
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