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Comotomo – Listening Its Way to Breakout Growth

A Predictive, Community-First Strategy Built From Real Parent Conversations

Behind the Strategy

Comotomo tapped Brilliant to build an organic social strategy that met parents where they already were, in the real conversations happening around feeding and early development.

We started with the data, using search query insights and social listening to surface the high-intent questions and rising topics parents cared about most. By mapping those signals to Comotomo's value propositions, we built a predictive, community-first content strategy that positioned the brand as a trusted voice rather than just another product. The result was massive amplification and a wave of new follower growth that reset the brand's baseline for what organic could do.

Services

  • Social Media
  • TikTok Marketing
  • Creator Generated Content

Driving Results

  • 67x More Views Than Other Content Sources
  • 62x Higher Engagement Than Average
  • Breakout Follower Growth That Redefined Brand Baselines
  • Positioned Comotomo as a Trusted Voice in Parent Communities
  • Data-Driven Strategy Built From Real Search and Social Signals

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