Miku – Turning Creator Footage Into Breakout Engagement
Creator-Forward Original Content That Outperformed the Brand's Own Benchmarks
Behind the Strategy
Miku tapped Brilliant to create content that would stand out on the platforms where parents actually spend their time, and outperform the brand's standard posts while doing it.
Our team produced original creative by sourcing creator footage and editing it into platform-native formats built for Instagram and TikTok. This creator-forward approach turned raw UGC into high-retention content that did far more than fill a feed. It drove stronger resonance, higher interaction, and sustained amplification across the channels that matter most, proving that thoughtfully produced creator content can beat traditional brand posts at their own game.
Services
- Social Media
- TikTok Marketing
- Creator Generated Content
Driving Results
- 8.8x Higher Engagement Rate Than the Brand's Average Posts
- 2x Higher Engagement Rate Than Platform Benchmark
- Transformed Raw UGC Into High-Retention Content
- Sustained Amplification Across Instagram and TikTok
- Outperformed Standard Brand Posts at Scale
