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Madame Alexander – From Timeless to TikTok

Explosive, Data-Driven Social Growth That Shifted the Audience Younger

Behind the Strategy

Madame Alexander tapped Brilliant to grow its social presence and reach a younger generation of fans, turning a heritage brand into a name that resonates with today's audience.

In just over a month of posting, we exploded every major metric on the brand's TikTok and reshaped who was watching. The work did more than lift the numbers. The brand credited Brilliant with a measurable shift in its consumer data toward a younger demographic, the exact outcome the partnership was built to achieve. And this was only the opening chapter.

Services

  • Social Media
  • TikTok Marketing
  • Creator Generated Content

Driving Results

  • Grew Audience by 126% in Just Over One Month
  • Generated 32K+ Video Views
  • Generated 2.4K+ Engagements
  • Drove a Measurable Demographic Shift to a Younger Audience
  • Exceeded Every Major Metric on TikTok

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