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Conair – Heats Up Retail with DigitalAIRE®

Lifestyle Content Uplifts Beauty Sales

Behind the Strategy

Conair set out to launch its new DigitalAIRE® Styling Wand at Walmart—driving awareness and sales to fuel expansion into more retail locations.

We partnered with top-tier beauty and lifestyle creators, emphasizing authentic storytelling and everyday use of the product—driving standout engagement and powering strong ad performance.

Services

  • Paid Influencer
  • Paid Media

Our Results

  • Influencers Drove Standout Organic Results
  • Paid Media Smashed Benchmarks
  • Walmart.com Sellout—Not Once, But Twice
  • Authentic Storytelling That Truly Engaged the Demo
  • Global Influencer Marketing Awards Finalist in 2025